Video Conferencing Solutions for Small to Mid-sized Businesses

video conferencing



The emergence of new technologies has increased the necessity for business to perform better while increasing the productivity. Since small businesses are less financially flexible than larger organizations, they should spend each dollar wisely. In the past years, video conferencing was implemented only by large organizations who can afford its expensive video communication solutions. Now video conferencing solutions are becoming scalable in cases of both number of users and cost expenses. Some critical pieces of information like the number of sites the company have, the required calling pattern between these sites, and the number of people involved in video conferencing at each end point.

Unified communication technology is empowering business communication processes in ways never imagined. Adding video conferencing facility to it results in increases productivity, reliability, strengthens the business relationships and improves the business’ bottom line. As the travel and transportation costs are increasing day by day, it becomes hard to afford expenses like car rentals, air fare, hotel rooms, travelling expenses etc for a small/medium business for meetings. It’s a time consuming task and sometimes wastage of employees working hours. Many communication service providers provide high-quality web and audio conferencing solutions, which saves both time and money.

Hosted Video Conferencing

A hosted video conferencing solution is the availability of video conferencing services as Software-as-a-Service (SaaS) offering. It has brought a revolutionary advancement for organizations that wish to reduce their communication expenses. Leading telecommunication service providers like BroadConnect Telecom provides, both room-based and ‘Personal Telepresence’ video conferencing solutions which can be afforded by all types of businesses. Virtual video receptionist for answering customers, remote technical assistance through video, video call centres for greater customer satisfaction, business-to-business video for smart business management etc. are some solutions of video conferencing technology that every business people can adopt in their business now by subscribing to a hosted video service provider.

How can a business benefit from Video Conferencing Solutions

Small business people can use video conferencing for providing outstanding customer service, to stay competitive in the market space, and to create more efficient processes that can keep bringing back the customers. Using video conferencing you can generate leads by marketing webinars, conduct meetings with customers, suppliers and partners, conduct online training, providing remote technical assistance, presenting sales demos etc. Here are some ways through which video conferencing technology can benefit business organization:

  • Improves Customer Satisfaction

Video conferencing allows face-to-face interactions that help to build strong relationships with customers. It allows meeting customers ‘in-person’ without leaving the office which can provide more feeling of trust to customers than a telephone conversation. It gives the ability to provide better and more immediate results to the customers.

  • Enhances Productivity

Hosted video conferencing service providers provide a variety of services that are reliable and simple and which can be personalized to the needs of the company. It gives the strength needed to stand up along with your large competitors, by improving communication, productivity and efficiency. It allows the employees to have effective communication between each other and with the customers.

  • Cost-effective solution

The high flexibility of hosted video conferencing solutions offers the option to invest only for the required technology, allowing your customers and business partners to communicate with you at no additional cost, which in turn reduces the travelling expenses. Hosted video service providers offer different services like virtual rooms that are accessible from your desktops, room based systems that you can buy or lease, and the ability to collaborate the application in to your mobile devices (BYOD).

  • Helps to connect remote employees

Meetings with employees working in distant locations may add up the expenses quickly. Conferencing can unite the employees working in distant locations together and can conduct discussions, share documents etc, even when employees are not based in same corporate location. It also means that video conferencing have the added benefit of being an eco-friendly technology that lowers carbon emissions. It also allows an employee to access important resources required to complete tasks, no matter where they are located.

  • Fast and smart decision making

Discussions within management teams to resolve business issues can be done efficiently, face-to-face. In-person conversations help to take the correct decision in less time. Desktop applications help the busy executives to stay connected at the touch of a button and to make better decisions.

In short video conferencing provides a cost-effective and time-effective way of meeting with clients, co-workers or colleagues located anywhere in the world. Small business people can get more benefits from cloud based service providers by reducing the expenses of video communication much lower. It also allows the customers and remote employees to select the device of their choice like a smartphone or a tablet to connect effortlessly.


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